Author
Nathan Yendle
Co-Founder, Priority Pixels
Nathan Yendle is Co-Founder of Priority Pixels and a Google Partner specialising in PPC strategy and campaign optimisation. With years of experience managing high-performance Google Ads accounts, Nathan focuses on data-driven decisions that deliver measurable results for B2B businesses and public sector organisations. His expertise spans paid search, display and remarketing, helping clients maximise ROI through strategic planning and continuous improvement.
Posts by Nathan
40 posts
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Paid Media
LinkedIn Ads for B2B tech: a buyer-journey playbook
24 Apr 2026
LinkedIn Ads for B2B tech: a buyer-journey playbook
How we structure LinkedIn Ads campaigns for B2B technology firms across awareness, consideration and decision stages, with budgets and creative.
By Nathan Yendle -
Content Marketing
Content strategy for B2B tech: where to start
23 Apr 2026
Content strategy for B2B tech: where to start
A practical starting point for B2B tech content strategy, drawn from how we audit, plan and build content programmes for MSPs, SaaS firms and consultancies.
By Nathan Yendle -
Paid Media
Google Ads for SaaS: matching keywords to funnel stages
18 Apr 2026
Google Ads for SaaS: matching keywords to funnel stages
How we structure Google Ads accounts for SaaS firms by mapping keyword intent to funnel stage, with examples, match types and budget guidance.
By Nathan Yendle -
Content Marketing
Feature comparison content that actually ranks
17 Apr 2026
Feature comparison content that actually ranks
How we build comparison pages for B2B tech that rank for high-intent searches, hold up to legal review and convert better than a generic feature list.
By Nathan Yendle -
Paid Media
Microsoft Ads for enterprise software: why it deserves your attention
12 Apr 2026
Microsoft Ads for enterprise software: why it deserves your attention
Microsoft Ads is overlooked by most B2B tech advertisers. Here is why the audience is worth bidding on, and how we structure accounts to make it pay.
By Nathan Yendle -
Content Marketing
Case studies that close: a structure for B2B tech
11 Apr 2026
Case studies that close: a structure for B2B tech
A structure for writing B2B tech case studies that actually win deals, drawn from how we build them for MSPs, SaaS firms and ERP consultancies.
By Nathan Yendle -
Paid Media
Negative keyword strategy for B2B tech advertisers
6 Apr 2026
Negative keyword strategy for B2B tech advertisers
How we build and maintain negative keyword lists for B2B technology accounts on Google and Microsoft Ads, with categories, tools and review cadence.
By Nathan Yendle -
Content Marketing
The pillar-and-cluster model for SaaS content
5 Apr 2026
The pillar-and-cluster model for SaaS content
How we use the pillar-and-cluster model to plan SaaS content programmes that compound, drawn from how we structure topics, briefs and internal links.
By Nathan Yendle -
Paid Media
Account-based ads on LinkedIn: targeting specific companies
31 Mar 2026
Account-based ads on LinkedIn: targeting specific companies
How we run account-based LinkedIn campaigns for B2B tech firms, from list building and creative to measurement against the actual sales pipeline.
By Nathan Yendle -
Content Marketing
Repurposing technical content across channels
30 Mar 2026
Repurposing technical content across channels
How we repurpose long-form technical content into LinkedIn posts, sales decks, newsletters and short videos without losing the depth that made it useful.
By Nathan Yendle -
Paid Media
Conversion tracking for long B2B sales cycles
25 Mar 2026
Conversion tracking for long B2B sales cycles
How we set up conversion tracking for B2B technology firms with sales cycles measured in months, including offline imports and value-based bidding.
By Nathan Yendle -
Content Marketing
Content for technical buyers vs business buyers
24 Mar 2026
Content for technical buyers vs business buyers
How to write content that lands with both technical and commercial readers in B2B tech, with the structures we use to serve each without losing the other.
By Nathan Yendle -
Paid Media
Demand-gen vs lead-gen: budgeting for tech advertisers
19 Mar 2026
Demand-gen vs lead-gen: budgeting for tech advertisers
How we split paid budgets between demand generation and lead capture for B2B tech firms, with ratios, channel choices and the common mistakes.
By Nathan Yendle -
Content Marketing
Editorial calendars for tech marketing teams
18 Mar 2026
Editorial calendars for tech marketing teams
How we build editorial calendars for B2B tech marketing teams, including the workflow, tooling and governance that keeps a programme on schedule.
By Nathan Yendle -
Paid Media
Retargeting tech buyers without burning the brand
13 Mar 2026
Retargeting tech buyers without burning the brand
How we structure retargeting campaigns for B2B technology firms so they pay back without becoming the ad that follows the buyer everywhere.
By Nathan Yendle -
Content Marketing
Writing for IT directors without being patronising
12 Mar 2026
Writing for IT directors without being patronising
How to write content for IT directors that respects their expertise, addresses their real concerns and avoids the marketing tropes that make them close the tab.
By Nathan Yendle -
Paid Media
Landing page CRO for paid traffic in B2B tech
7 Mar 2026
Landing page CRO for paid traffic in B2B tech
How we design and test landing pages for B2B technology paid campaigns, with the patterns that lift conversion and the mistakes that quietly cost pipeline.
By Nathan Yendle -
Content Marketing
Webinars and on-demand content as SEO assets
6 Mar 2026
Webinars and on-demand content as SEO assets
How to turn webinars and on-demand video into long-running SEO assets, with the workflow we use for transcription, structure and on-page optimisation.
By Nathan Yendle -
Paid Media
Attribution models for tech companies with multi-touch journeys
1 Mar 2026
Attribution models for tech companies with multi-touch journeys
How we choose attribution models for B2B tech firms with long multi-channel journeys, comparing data-driven, position-based and modelled approaches.
By Nathan Yendle -
Content Marketing
Measuring content marketing ROI in B2B tech
28 Feb 2026
Measuring content marketing ROI in B2B tech
How to measure content marketing ROI in B2B tech with long sales cycles, including the metrics, attribution choices and reporting we use with clients.
By Nathan Yendle -
Content Marketing
AI-assisted vs AI-generated content: where to draw the line
26 Feb 2026
AI-assisted vs AI-generated content: where to draw the line
Where we draw the line between AI-assisted and AI-generated content in B2B tech, with the workflow, the editorial rules and the failure modes we see.
By Nathan Yendle -
Paid Media
Auditing a paid programme that's plateaued
25 Feb 2026
Auditing a paid programme that's plateaued
How we audit paid media programmes that have stopped scaling, including account structure, attribution, creative fatigue and the questions to start with.
By Nathan Yendle -
Content Marketing
Sales-marketing content collaboration playbook
11 Feb 2026
Sales-marketing content collaboration playbook
How sales and marketing teams in B2B tech can work together on content, with rituals, formats and ownership rules drawn from real engagements.
By Nathan Yendle -
Paid Media
LinkedIn Document Ads: do they outperform sponsored content?
7 Feb 2026
LinkedIn Document Ads: do they outperform sponsored content?
How LinkedIn Document Ads compare to standard sponsored content for B2B tech, with engagement data, retargeting value and the cases where each format wins.
By Nathan Yendle -
Content Marketing
Building a content engine with a one-person team
24 Jan 2026
Building a content engine with a one-person team
How to run a credible B2B tech content programme as a solo marketer, with workflow, prioritisation and a realistic weekly schedule we have seen work.
By Nathan Yendle -
Paid Media
Reddit Ads for B2B tech: an honest assessment
20 Jan 2026
Reddit Ads for B2B tech: an honest assessment
Whether Reddit Ads work for B2B tech firms, with subreddit targeting, creative formats, lead quality and the cases where the channel earns its budget.
By Nathan Yendle -
Content Marketing
Content audits: a quarterly framework
6 Jan 2026
Content audits: a quarterly framework
A quarterly content audit framework for B2B tech sites, with the metrics, decisions and pruning rules we use across managed services and SaaS clients.
By Nathan Yendle -
Paid Media
Server-side tagging for B2B tech: setup and pitfalls
2 Jan 2026
Server-side tagging for B2B tech: setup and pitfalls
How we set up server-side tagging for B2B tech firms, including GTM Server containers, consent handling, match rates and the implementation pitfalls.
By Nathan Yendle -
Content Marketing
B2B tech email newsletters as a distribution channel
19 Dec 2025
B2B tech email newsletters as a distribution channel
How we use email newsletters as a distribution channel for B2B tech content, with cadence, structure and measurement notes from real programmes.
By Nathan Yendle -
Paid Media
Tracking pipeline back to LinkedIn ad spend (without lying)
15 Dec 2025
Tracking pipeline back to LinkedIn ad spend (without lying)
How to attribute pipeline to LinkedIn Ads honestly, including the limits of platform reporting, offline conversion imports and CRM-side modelling.
By Nathan Yendle -
Content Marketing
The pillar page structure that actually ranks
1 Dec 2025
The pillar page structure that actually ranks
The pillar page structure we use for B2B tech sites that ranks, captures demand and survives algorithm changes, with section-by-section detail.
By Nathan Yendle -
Paid Media
LinkedIn Conversation Ads vs Lead Gen Forms: when each wins
27 Nov 2025
LinkedIn Conversation Ads vs Lead Gen Forms: when each wins
How LinkedIn Conversation Ads and Lead Gen Forms compare for B2B tech, with use cases, costs, conversion quality and when to combine the two formats.
By Nathan Yendle -
Content Marketing
Repurposing a webinar into 12 content assets
13 Nov 2025
Repurposing a webinar into 12 content assets
How we turn a single 45-minute B2B tech webinar into a dozen content assets, including the production workflow, tooling and ownership notes.
By Nathan Yendle -
Paid Media
When to run branded paid search even if SEO already ranks
9 Nov 2025
When to run branded paid search even if SEO already ranks
How to decide whether to run branded paid search when SEO already ranks first, including competitor bidding, message control and when to switch off.
By Nathan Yendle -
Content Marketing
Working with subject-matter experts who don't want to write
26 Oct 2025
Working with subject-matter experts who don't want to write
How we extract publishable content from busy engineers, consultants and CTOs without asking them to write a word, with the workflow we use weekly.
By Nathan Yendle -
Paid Media
Google Ads for MSPs: a geo-targeted playbook
22 Oct 2025
Google Ads for MSPs: a geo-targeted playbook
How we structure Google Ads campaigns for MSPs by geography, including location targeting, ad copy, landing pages and budget split across regional markets.
By Nathan Yendle -
Content Marketing
The 30/30/40 content mix for B2B tech
8 Oct 2025
The 30/30/40 content mix for B2B tech
How we split a B2B tech content programme between thought, evidence and demand-capture, with examples and a planning template you can reuse.
By Nathan Yendle -
Paid Media
Bidding strategies for low-volume B2B keywords
4 Oct 2025
Bidding strategies for low-volume B2B keywords
How to bid on low-volume B2B keywords without smart bidding starving the campaign, including manual CPC, portfolio strategies and offline conversion imports.
By Nathan Yendle -
Content Marketing
Customer interview templates for B2B tech case studies
20 Sept 2025
Customer interview templates for B2B tech case studies
The interview templates we use to draw real stories out of B2B tech customers, with question sets, sequencing notes and approvals workflow.
By Nathan Yendle -
Paid Media
LinkedIn Ads for IT services: a vertical-by-vertical breakdown
16 Sept 2025
LinkedIn Ads for IT services: a vertical-by-vertical breakdown
How LinkedIn Ads performance changes across IT services verticals, with audience, creative and budget guidance for MSPs, ERP, cybersecurity and SaaS.
By Nathan Yendle
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