Field notes for tech marketers, SEO, AI search, paid media, web design and content.https://techmarketing.agency/https://techmarketing.agency/blog/why-msp-websites-fail-to-convert/https://techmarketing.agency/blog/why-msp-websites-fail-to-convert/A practical look at the specific reasons MSP websites underperform, with the fixes we apply when rebuilding them for managed service providers.Tue, 28 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/technical-seo-audit-checklist-tech/https://techmarketing.agency/blog/technical-seo-audit-checklist-tech/A practical technical SEO audit checklist tailored to B2B tech sites. We share the exact checks, tools and priorities we use on real client work.Sun, 26 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/ai-search-optimisation-primer/https://techmarketing.agency/blog/ai-search-optimisation-primer/A grounded primer on AI search optimisation for B2B technology marketers in 2026, covering what's known, what's emerging and where to focus first.Sat, 25 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/linkedin-ads-b2b-tech-playbook/https://techmarketing.agency/blog/linkedin-ads-b2b-tech-playbook/How we structure LinkedIn Ads campaigns for B2B technology firms across awareness, consideration and decision stages, with budgets and creative.Fri, 24 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/content-strategy-b2b-tech-where-to-start/https://techmarketing.agency/blog/content-strategy-b2b-tech-where-to-start/A practical starting point for B2B tech content strategy, drawn from how we audit, plan and build content programmes for MSPs, SaaS firms and consultancies.Thu, 23 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/wcag-accessibility-tech-companies/https://techmarketing.agency/blog/wcag-accessibility-tech-companies/What WCAG 2.2 actually requires for B2B tech websites, why it matters commercially and the issues we find most often during accessibility audits.Wed, 22 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/long-tail-keywords-for-msps/https://techmarketing.agency/blog/long-tail-keywords-for-msps/How MSPs should approach long-tail keyword research. We share the patterns we find consistently produce qualified leads, with examples from real campaigns.Mon, 20 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/how-llms-cite-sources/https://techmarketing.agency/blog/how-llms-cite-sources/What we know in 2026 about how the major LLMs select and cite sources, plus practical takeaways for B2B tech marketing teams trying to get visible.Sun, 19 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/google-ads-saas-funnel/https://techmarketing.agency/blog/google-ads-saas-funnel/How we structure Google Ads accounts for SaaS firms by mapping keyword intent to funnel stage, with examples, match types and budget guidance.Sat, 18 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/comparison-content-that-ranks/https://techmarketing.agency/blog/comparison-content-that-ranks/How we build comparison pages for B2B tech that rank for high-intent searches, hold up to legal review and convert better than a generic feature list.Fri, 17 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/wordpress-vs-headless-b2b-tech/https://techmarketing.agency/blog/wordpress-vs-headless-b2b-tech/An agency comparison of WordPress and headless CMS options for B2B tech websites, covering cost, performance, marketing autonomy and long-term fit.Thu, 16 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/seo-for-saas-product-pages/https://techmarketing.agency/blog/seo-for-saas-product-pages/How we approach SEO for SaaS product pages. Practical guidance on structure, intent, schema and the common mistakes we see on real B2B platforms.Tue, 14 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/llms-txt-tech-sites/https://techmarketing.agency/blog/llms-txt-tech-sites/An honest look at llms.txt for B2B tech sites in 2026, including what it does, what it does not do and whether it earns its place on your domain.Mon, 13 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/microsoft-ads-enterprise-software/https://techmarketing.agency/blog/microsoft-ads-enterprise-software/Microsoft Ads is overlooked by most B2B tech advertisers. Here is why the audience is worth bidding on, and how we structure accounts to make it pay.Sun, 12 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/case-studies-that-close/https://techmarketing.agency/blog/case-studies-that-close/A structure for writing B2B tech case studies that actually win deals, drawn from how we build them for MSPs, SaaS firms and ERP consultancies.Sat, 11 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/page-speed-checklist-tech-sites/https://techmarketing.agency/blog/page-speed-checklist-tech-sites/A practical 2026 page speed checklist for B2B tech websites covering images, fonts, scripts, hosting and Core Web Vitals work that moves the numbers.Fri, 10 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/internal-linking-tech-sites/https://techmarketing.agency/blog/internal-linking-tech-sites/Internal linking strategy for large B2B tech sites. We share the frameworks, tools and review cadences we use to keep link equity flowing where it matters.Wed, 08 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/writing-content-llms-cite/https://techmarketing.agency/blog/writing-content-llms-cite/Practical guidance on drafting B2B tech content that ChatGPT, Perplexity, Copilot and Gemini are likely to cite, based on what we've seen work in 2025 and 2026.Tue, 07 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/negative-keyword-strategy-tech/https://techmarketing.agency/blog/negative-keyword-strategy-tech/How we build and maintain negative keyword lists for B2B technology accounts on Google and Microsoft Ads, with categories, tools and review cadence.Mon, 06 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/pillar-cluster-saas-content/https://techmarketing.agency/blog/pillar-cluster-saas-content/How we use the pillar-and-cluster model to plan SaaS content programmes that compound, drawn from how we structure topics, briefs and internal links.Sun, 05 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/schema-markup-saas-websites/https://techmarketing.agency/blog/schema-markup-saas-websites/A practical guide to the Schema.org structured data every SaaS website should implement, with examples and the markup that actually moves rankings.Sat, 04 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/core-web-vitals-2026/https://techmarketing.agency/blog/core-web-vitals-2026/Where Core Web Vitals stand in 2026, what Google has quietly changed and what actually matters for B2B tech site performance and search rankings.Thu, 02 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/structured-data-ai-search/https://techmarketing.agency/blog/structured-data-ai-search/Which schema.org types actually help AI search visibility for B2B tech sites in 2026, and which ones we'd skip without losing sleep.Wed, 01 Apr 2026 00:00:00 GMThttps://techmarketing.agency/blog/account-based-ads-linkedin/https://techmarketing.agency/blog/account-based-ads-linkedin/How we run account-based LinkedIn campaigns for B2B tech firms, from list building and creative to measurement against the actual sales pipeline.Tue, 31 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/repurposing-technical-content/https://techmarketing.agency/blog/repurposing-technical-content/How we repurpose long-form technical content into LinkedIn posts, sales decks, newsletters and short videos without losing the depth that made it useful.Mon, 30 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/designing-product-pages-enterprise/https://techmarketing.agency/blog/designing-product-pages-enterprise/How to design B2B product pages that move enterprise buyers through evaluation, with the structure and trust signals that actually influence procurement.Sun, 29 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/local-seo-it-support-companies/https://techmarketing.agency/blog/local-seo-it-support-companies/How IT support companies should approach local SEO. We share the structures, signals and tactics that consistently produce qualified local enquiries.Fri, 27 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/tracking-ai-search-traffic/https://techmarketing.agency/blog/tracking-ai-search-traffic/How to track AI search traffic and citation visibility in 2026 with the tools available, plus an honest take on what the data can and cannot tell you.Thu, 26 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/conversion-tracking-long-cycles/https://techmarketing.agency/blog/conversion-tracking-long-cycles/How we set up conversion tracking for B2B technology firms with sales cycles measured in months, including offline imports and value-based bidding.Wed, 25 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/technical-buyers-vs-business-buyers/https://techmarketing.agency/blog/technical-buyers-vs-business-buyers/How to write content that lands with both technical and commercial readers in B2B tech, with the structures we use to serve each without losing the other.Tue, 24 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/crm-marketing-automation-website-integrations/https://techmarketing.agency/blog/crm-marketing-automation-website-integrations/How to connect your B2B tech website to CRM, marketing automation and call tracking properly so leads, attribution and routing all work end to end.Mon, 23 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/programmatic-seo-tech-when-it-works/https://techmarketing.agency/blog/programmatic-seo-tech-when-it-works/Programmatic SEO for B2B tech sites. We share when scaled page generation works, when it backfires and the architecture decisions that make the difference.Sat, 21 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/ai-overviews-msp-citation/https://techmarketing.agency/blog/ai-overviews-msp-citation/What we've learned about getting MSPs cited in Google AI Overviews in 2026, including page structure, schema and the local search dimension.Fri, 20 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/demand-gen-vs-lead-gen-budget/https://techmarketing.agency/blog/demand-gen-vs-lead-gen-budget/How we split paid budgets between demand generation and lead capture for B2B tech firms, with ratios, channel choices and the common mistakes.Thu, 19 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/editorial-calendars-tech-marketing/https://techmarketing.agency/blog/editorial-calendars-tech-marketing/How we build editorial calendars for B2B tech marketing teams, including the workflow, tooling and governance that keeps a programme on schedule.Wed, 18 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/b2b-website-migration-guide/https://techmarketing.agency/blog/b2b-website-migration-guide/A practical playbook for B2B website migration covering planning, redirects, SEO preservation, content audit and the post-launch checks that protect rankings.Tue, 17 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/seo-migration-guide/https://techmarketing.agency/blog/seo-migration-guide/How to protect SEO rankings during a website migration or replatform. The practical checklist we use on real B2B tech projects, with the common pitfalls.Sun, 15 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/content-kpis-ai-search-era/https://techmarketing.agency/blog/content-kpis-ai-search-era/How B2B tech marketing teams should rethink content KPIs in 2026, including which metrics still matter, which to retire and which new ones to add.Sat, 14 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/retargeting-tech-buyers/https://techmarketing.agency/blog/retargeting-tech-buyers/How we structure retargeting campaigns for B2B technology firms so they pay back without becoming the ad that follows the buyer everywhere.Fri, 13 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/writing-for-it-directors/https://techmarketing.agency/blog/writing-for-it-directors/How to write content for IT directors that respects their expertise, addresses their real concerns and avoids the marketing tropes that make them close the tab.Thu, 12 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/designing-trust-signals-it-directors/https://techmarketing.agency/blog/designing-trust-signals-it-directors/How to design trust signals that actually move IT directors and procurement, with the placement, types and proof patterns that earn enterprise trust.Wed, 11 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/topic-clusters-tech-companies/https://techmarketing.agency/blog/topic-clusters-tech-companies/How B2B tech companies should structure topic clusters for SEO. We share the framework, examples and review process from real client engagements.Mon, 09 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/brand-mentions-vs-backlinks-ai/https://techmarketing.agency/blog/brand-mentions-vs-backlinks-ai/Whether brand mentions or backlinks matter more for AI search visibility in 2026, and what B2B tech marketers should actually do about either.Sun, 08 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/landing-page-cro-paid-traffic-tech/https://techmarketing.agency/blog/landing-page-cro-paid-traffic-tech/How we design and test landing pages for B2B technology paid campaigns, with the patterns that lift conversion and the mistakes that quietly cost pipeline.Sat, 07 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/webinars-on-demand-seo-assets/https://techmarketing.agency/blog/webinars-on-demand-seo-assets/How to turn webinars and on-demand video into long-running SEO assets, with the workflow we use for transcription, structure and on-page optimisation.Fri, 06 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/case-for-hand-coded-websites-2026/https://techmarketing.agency/blog/case-for-hand-coded-websites-2026/Why hand-coded websites built with modern frameworks like Astro outperform page builders for B2B tech, and where the trade-offs actually sit.Thu, 05 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/ranking-for-competitor-terms/https://techmarketing.agency/blog/ranking-for-competitor-terms/How B2B tech companies can ethically rank for competitor brand terms in organic search. Practical guidance on content, structure and the lines we don't cross.Tue, 03 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/auditing-visibility-copilot-chatgpt/https://techmarketing.agency/blog/auditing-visibility-copilot-chatgpt/A practical, repeatable process for auditing your B2B tech brand's visibility in Microsoft Copilot and ChatGPT, with the prompts, tools and gotchas we use.Mon, 02 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/attribution-models-multi-touch-tech/https://techmarketing.agency/blog/attribution-models-multi-touch-tech/How we choose attribution models for B2B tech firms with long multi-channel journeys, comparing data-driven, position-based and modelled approaches.Sun, 01 Mar 2026 00:00:00 GMThttps://techmarketing.agency/blog/measuring-content-marketing-roi-tech/https://techmarketing.agency/blog/measuring-content-marketing-roi-tech/How to measure content marketing ROI in B2B tech with long sales cycles, including the metrics, attribution choices and reporting we use with clients.Sat, 28 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/ai-assisted-vs-generated/https://techmarketing.agency/blog/ai-assisted-vs-generated/Where we draw the line between AI-assisted and AI-generated content in B2B tech, with the workflow, the editorial rules and the failure modes we see.Thu, 26 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/auditing-paid-plateau/https://techmarketing.agency/blog/auditing-paid-plateau/How we audit paid media programmes that have stopped scaling, including account structure, attribution, creative fatigue and the questions to start with.Wed, 25 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/ai-search-content-gaps/https://techmarketing.agency/blog/ai-search-content-gaps/Most B2B tech sites have the same shaped content gap for AI search. Here's what's missing, why it matters and how we close it for clients.Sat, 21 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/partner-portal-subdomain/https://techmarketing.agency/blog/partner-portal-subdomain/Partner portals can sit on the main domain, a subdomain or a sub-brand. Here's how we decide for B2B tech clients and the trade-offs that matter.Tue, 17 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/international-seo-uk-tech/https://techmarketing.agency/blog/international-seo-uk-tech/How UK-based B2B tech firms should approach international SEO. We share the architecture, hreflang and content choices that actually work.Fri, 13 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/sales-marketing-content-playbook/https://techmarketing.agency/blog/sales-marketing-content-playbook/How sales and marketing teams in B2B tech can work together on content, with rituals, formats and ownership rules drawn from real engagements.Wed, 11 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/linkedin-document-ads/https://techmarketing.agency/blog/linkedin-document-ads/How LinkedIn Document Ads compare to standard sponsored content for B2B tech, with engagement data, retargeting value and the cases where each format wins.Sat, 07 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/compare-x-to-y-prompts/https://techmarketing.agency/blog/compare-x-to-y-prompts/Compare X to Y prompts are where buyers form preferences. Here's how we structure pages and signals to win them across LLM surfaces.Tue, 03 Feb 2026 00:00:00 GMThttps://techmarketing.agency/blog/quote-cta-failing/https://techmarketing.agency/blog/quote-cta-failing/Generic Get a quote CTAs underperform on most B2B tech sites. Here's why they fail and what we replace them with to lift conversion.Fri, 30 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/freemium-saas-seo/https://techmarketing.agency/blog/freemium-saas-seo/Freemium SaaS has a different SEO problem from sales-led B2B SaaS. We share the strategy we use to drive sign-ups at scale through organic search.Mon, 26 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/content-engine-one-person/https://techmarketing.agency/blog/content-engine-one-person/How to run a credible B2B tech content programme as a solo marketer, with workflow, prioritisation and a realistic weekly schedule we have seen work.Sat, 24 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/reddit-ads-b2b/https://techmarketing.agency/blog/reddit-ads-b2b/Whether Reddit Ads work for B2B tech firms, with subreddit targeting, creative formats, lead quality and the cases where the channel earns its budget.Tue, 20 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/profound-vs-manual-audits/https://techmarketing.agency/blog/profound-vs-manual-audits/Profound and manual prompt audits both have a place in tracking AI citations. Here's what we use each for, what we trust and where the gaps still sit.Fri, 16 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/sector-landing-pages/https://techmarketing.agency/blog/sector-landing-pages/Sector landing pages outperform generic services pages for many B2B tech firms. Here's when to build them and when they're a waste of effort.Mon, 12 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/eeat-for-tech-companies/https://techmarketing.agency/blog/eeat-for-tech-companies/What E-E-A-T actually means for B2B technology companies and how to build the signals that matter. Our applied take, with examples.Thu, 08 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/quarterly-content-audit/https://techmarketing.agency/blog/quarterly-content-audit/A quarterly content audit framework for B2B tech sites, with the metrics, decisions and pruning rules we use across managed services and SaaS clients.Tue, 06 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/server-side-tagging-b2b/https://techmarketing.agency/blog/server-side-tagging-b2b/How we set up server-side tagging for B2B tech firms, including GTM Server containers, consent handling, match rates and the implementation pitfalls.Fri, 02 Jan 2026 00:00:00 GMThttps://techmarketing.agency/blog/ai-search-branded-vs-unbranded/https://techmarketing.agency/blog/ai-search-branded-vs-unbranded/AI search is changing how branded and unbranded queries behave for B2B tech firms. Here's what we've seen in real client data and what it means.Mon, 29 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/developer-docs-design/https://techmarketing.agency/blog/developer-docs-design/Most developer docs are poorly designed and quietly cost SaaS companies revenue. Here's how we design developer documentation sites that engineers actually use.Thu, 25 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/seo-mistakes-saas-rebrand/https://techmarketing.agency/blog/seo-mistakes-saas-rebrand/SaaS rebrands routinely tank organic traffic. Here are the five SEO mistakes we see most often and how to avoid them.Sun, 21 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/newsletter-as-distribution/https://techmarketing.agency/blog/newsletter-as-distribution/How we use email newsletters as a distribution channel for B2B tech content, with cadence, structure and measurement notes from real programmes.Fri, 19 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/pipeline-back-to-linkedin/https://techmarketing.agency/blog/pipeline-back-to-linkedin/How to attribute pipeline to LinkedIn Ads honestly, including the limits of platform reporting, offline conversion imports and CRM-side modelling.Mon, 15 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/complex-llms-txt/https://techmarketing.agency/blog/complex-llms-txt/A practical guide to writing llms.txt for tech sites with multiple products, regions or audiences, with the structure we use and the trade-offs.Thu, 11 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/hubspot-cms-to-wordpress/https://techmarketing.agency/blog/hubspot-cms-to-wordpress/We've migrated multiple B2B tech sites off HubSpot CMS to WordPress. Here's when the move makes sense and how to do it without losing SEO.Sun, 07 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/subfolders-vs-subdomains-tech/https://techmarketing.agency/blog/subfolders-vs-subdomains-tech/Subfolders or subdomains for blog, docs, support and resources on a B2B tech site? Our applied SEO take and the questions that decide it.Wed, 03 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/pillar-page-structure/https://techmarketing.agency/blog/pillar-page-structure/The pillar page structure we use for B2B tech sites that ranks, captures demand and survives algorithm changes, with section-by-section detail.Mon, 01 Dec 2025 00:00:00 GMThttps://techmarketing.agency/blog/linkedin-conversation-vs-leadgen/https://techmarketing.agency/blog/linkedin-conversation-vs-leadgen/How LinkedIn Conversation Ads and Lead Gen Forms compare for B2B tech, with use cases, costs, conversion quality and when to combine the two formats.Thu, 27 Nov 2025 00:00:00 GMThttps://techmarketing.agency/blog/bing-chat-vs-chatgpt-citations/https://techmarketing.agency/blog/bing-chat-vs-chatgpt-citations/Bing Chat and ChatGPT cite differently. Here's what we've seen across our clients, the practical implications and where the patterns diverge most.Sun, 23 Nov 2025 00:00:00 GMThttps://techmarketing.agency/blog/pre-acquisition-website-audit/https://techmarketing.agency/blog/pre-acquisition-website-audit/Buying a tech company means buying its website. Here's the pre-acquisition website audit we run for buyers in the B2B tech space.Wed, 19 Nov 2025 00:00:00 GMThttps://techmarketing.agency/blog/branded-vs-nonbranded-seo/https://techmarketing.agency/blog/branded-vs-nonbranded-seo/How to read the branded vs non-branded organic split for B2B tech companies. We share what good ratios look like and when the split is telling you something.Sat, 15 Nov 2025 00:00:00 GMThttps://techmarketing.agency/blog/webinar-into-12-assets/https://techmarketing.agency/blog/webinar-into-12-assets/How we turn a single 45-minute B2B tech webinar into a dozen content assets, including the production workflow, tooling and ownership notes.Thu, 13 Nov 2025 00:00:00 GMThttps://techmarketing.agency/blog/branded-paid-when-seo-ranks/https://techmarketing.agency/blog/branded-paid-when-seo-ranks/How to decide whether to run branded paid search when SEO already ranks first, including competitor bidding, message control and when to switch off.Sun, 09 Nov 2025 00:00:00 GMThttps://techmarketing.agency/blog/g2-capterra-ai-search/https://techmarketing.agency/blog/g2-capterra-ai-search/G2 and Capterra have always mattered for B2B software. Their role in AI search citations is materially different. Here's what we've seen and what to do.Wed, 05 Nov 2025 00:00:00 GMThttps://techmarketing.agency/blog/multi-region-tech-websites/https://techmarketing.agency/blog/multi-region-tech-websites/Multi-region tech sites fail in predictable ways. Here's the playbook we use to localise B2B tech websites without breaking SEO or sales.Sat, 01 Nov 2025 00:00:00 GMThttps://techmarketing.agency/blog/seo-no-domain-authority/https://techmarketing.agency/blog/seo-no-domain-authority/Practical SEO for early-stage B2B tech startups with no domain authority. We share what we'd do in the first six months on a clean slate.Tue, 28 Oct 2025 00:00:00 GMThttps://techmarketing.agency/blog/working-with-smes/https://techmarketing.agency/blog/working-with-smes/How we extract publishable content from busy engineers, consultants and CTOs without asking them to write a word, with the workflow we use weekly.Sun, 26 Oct 2025 00:00:00 GMThttps://techmarketing.agency/blog/google-ads-msps-geo/https://techmarketing.agency/blog/google-ads-msps-geo/How we structure Google Ads campaigns for MSPs by geography, including location targeting, ad copy, landing pages and budget split across regional markets.Wed, 22 Oct 2025 00:00:00 GMThttps://techmarketing.agency/blog/ai-search-for-it-services/https://techmarketing.agency/blog/ai-search-for-it-services/How MSPs and IT services firms can show up in AI search answers, with a practical playbook covering pages, citations and the bits we still don't know.Sat, 18 Oct 2025 00:00:00 GMThttps://techmarketing.agency/blog/homepage-hero-msp/https://techmarketing.agency/blog/homepage-hero-msp/The hero section is the first thing prospects see on an MSP homepage. Here's how we design heroes that qualify, convert and don't waste the slot.Tue, 14 Oct 2025 00:00:00 GMThttps://techmarketing.agency/blog/ranking-services-near-me/https://techmarketing.agency/blog/ranking-services-near-me/How IT support firms can rank for "near me" searches. We cover GBP signals, page structure and the local intent patterns that produce real enquiries.Fri, 10 Oct 2025 00:00:00 GMThttps://techmarketing.agency/blog/b2b-tech-content-mix/https://techmarketing.agency/blog/b2b-tech-content-mix/How we split a B2B tech content programme between thought, evidence and demand-capture, with examples and a planning template you can reuse.Wed, 08 Oct 2025 00:00:00 GMThttps://techmarketing.agency/blog/low-volume-b2b-bidding/https://techmarketing.agency/blog/low-volume-b2b-bidding/How to bid on low-volume B2B keywords without smart bidding starving the campaign, including manual CPC, portfolio strategies and offline conversion imports.Sat, 04 Oct 2025 00:00:00 GMThttps://techmarketing.agency/blog/reddit-in-ai-search/https://techmarketing.agency/blog/reddit-in-ai-search/Reddit punches above its weight in AI search citations. Here's why it happened, what we've seen and how B2B tech firms can show up authentically.Tue, 30 Sep 2025 00:00:00 GMThttps://techmarketing.agency/blog/pricing-pages-for-saas/https://techmarketing.agency/blog/pricing-pages-for-saas/We've redesigned dozens of SaaS pricing pages. Here's what consistently lifts conversion and what looks clever but quietly damages pipeline.Fri, 26 Sep 2025 00:00:00 GMThttps://techmarketing.agency/blog/saas-seo-benchmarks-2026/https://techmarketing.agency/blog/saas-seo-benchmarks-2026/We share the organic benchmarks we use with B2B SaaS clients in 2026. Traffic, conversion, ranking distribution and what numbers actually mean for pipeline.Mon, 22 Sep 2025 00:00:00 GMThttps://techmarketing.agency/blog/customer-interview-templates/https://techmarketing.agency/blog/customer-interview-templates/The interview templates we use to draw real stories out of B2B tech customers, with question sets, sequencing notes and approvals workflow.Sat, 20 Sep 2025 00:00:00 GMThttps://techmarketing.agency/blog/linkedin-ads-by-vertical/https://techmarketing.agency/blog/linkedin-ads-by-vertical/How LinkedIn Ads performance changes across IT services verticals, with audience, creative and budget guidance for MSPs, ERP, cybersecurity and SaaS.Tue, 16 Sep 2025 00:00:00 GMThttps://techmarketing.agency/blog/competitor-cited-instead/https://techmarketing.agency/blog/competitor-cited-instead/A practitioner's guide to displacing the competitor ChatGPT keeps naming when prospects ask for recommendations in your category.Fri, 12 Sep 2025 00:00:00 GMThttps://techmarketing.agency/blog/wordpress-vs-webflow-b2b-tech/https://techmarketing.agency/blog/wordpress-vs-webflow-b2b-tech/We've built dozens of B2B tech sites on both platforms. Here's the honest comparison of WordPress vs Webflow for MSPs, SaaS and IT firms.Mon, 08 Sep 2025 00:00:00 GMThttps://techmarketing.agency/blog/seo-for-msps-london/https://techmarketing.agency/blog/seo-for-msps-london/London is the hardest local SEO market for MSPs in the UK. Here's how we approach it for clients who need to compete with national players and incumbents.Thu, 04 Sep 2025 00:00:00 GMT