Service · 04
Paid media that doesn't burn budget on freelancers and students.
Generic accounts waste 30–50% of spend on irrelevant clicks. We run lean, precision-targeted campaigns built around the way technology gets bought.
Most B2B paid accounts have three problems: they target too broadly, they measure on last-click, and they don't have the negative keyword hygiene to keep students, freelancers and tyre-kickers out of the auction.
We rebuild from the auction up. Tight match-type discipline, segmentation by buyer journey stage, job-title and seniority targeting on LinkedIn, conversion tracking that respects 6–18 month sales cycles, and weekly negative keyword lists that keep cost-per-qualified-lead falling instead of climbing.
Channels we run.
01
Google Ads
High-intent search where qualified buyers compare shortlists. Tight account structure, search-term mining, exact match preference, conversion-led bidding.
02
LinkedIn Ads
Job-title, seniority, company-size and industry targeting. Account-based campaigns where the deal value justifies it. Sponsored content, message ads and lead-gen forms.
03
Microsoft Ads
Often overlooked, often higher ROI for enterprise software, Microsoft's audience skews toward IT and business decision-makers using Edge and Bing.
04
Meta (Facebook/Instagram)
Demand generation, retargeting, brand campaigns. Used selectively, not every B2B tech company belongs on Meta, and we'll tell you when it doesn't fit.
05
YouTube & display
Video for category education and brand presence. Programmatic display where it complements other channels rather than padding spend.
06
Tracking & attribution
Server-side tagging, GA4, offline conversion imports back into ads platforms, attribution models that respect multi-touch journeys.
How we structure budgets.
A typical B2B tech account splits roughly 60/30/10, high-intent search to capture in-market demand, account-based or job-title-targeted social to create demand in priority accounts, and a small experimentation budget to test new channels and audiences. The exact split depends on your sales cycle, deal size and category maturity. We'll model it out before recommending spend.
Other services
Joined-up programmes work better than siloed tactics.
Selected work
Trusted by technology companies you'd recognise
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Managed service provider, UK-wide enterprise IT support and Microsoft cloud services.
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Managed IT services, cyber security and connectivity for mid-market businesses.
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South West IT support specialists, serving SMEs across Devon and Cornwall.
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SAP and cloud infrastructure consultancy delivering ERP and digital transformation.
Ready to grow pipeline from a tech-credible website?
Tell us about the business. We'll come back with a focused, honest assessment of what's working, what's not, and where you'd see the fastest wins.