Service · 02
Rank for the searches your buyers actually run.
Generic SEO chases volume. Tech SEO chases the long-tail terms an IT director uses three vendors from a shortlist. We do the second one.
Technical buyers don't search the way SEO tools rank keywords by volume. They search for "managed Microsoft 365 support South West", "SAP B1 to S/4HANA migration cost", "endpoint detection vs antivirus comparison". Long-tail, specific, often low-volume, but high-intent and disproportionately valuable.
We build SEO programmes around how technology purchases actually happen: long research cycles, multiple stakeholders, specific compliance and integration requirements. That means deep keyword research, technical SEO foundations, content that earns the click, and links that build topical authority over time.
What's included.
01
Technical SEO
Crawl budget, internal linking, Core Web Vitals, structured data, log file analysis. The unglamorous foundation everything else stands on.
02
Keyword & SERP research
Long-tail technical terms mapped to buyer journey stage, search intent and competitive difficulty. We surface the queries your competitors are missing.
03
On-page optimisation
Hub pages, comparison pages, solution pages, location pages, written for humans, structured for search engines.
04
Content programme
Editorial calendars informed by GSC data and SERP gaps. Topic clusters that build authority rather than thin pages chasing keywords.
05
Off-page & digital PR
Earned links from publications your buyers read. We don't buy links, send templated outreach, or chase domain authority for its own sake.
06
SEO migrations
Replatforms, domain changes, site mergers. Redirect mapping, canonical management, careful staging, the kind of work where a 5% mistake costs 50% of traffic.
Reporting that respects long sales cycles.
Most SEO reports show rankings and traffic. Useful, but irrelevant if they don't translate to pipeline. We report on:
- Organic sessions by buyer journey stage
- Keyword positions by intent category
- Conversion paths that include organic touchpoints
- Pages contributing to closed-won revenue
- Topical authority growth in your category
- Competitive share of voice movements
Other services
Joined-up programmes work better than siloed tactics.
Selected work
Trusted by technology companies you'd recognise
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Managed service provider, UK-wide enterprise IT support and Microsoft cloud services.
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Managed IT services, cyber security and connectivity for mid-market businesses.
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South West IT support specialists, serving SMEs across Devon and Cornwall.
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SAP and cloud infrastructure consultancy delivering ERP and digital transformation.
Ready to grow pipeline from a tech-credible website?
Tell us about the business. We'll come back with a focused, honest assessment of what's working, what's not, and where you'd see the fastest wins.